Luxury Home Auctions: How Does it Work?


If you are ready to sell your luxury home but don’t want to get stressed and don’t have a lot of time, then you should consider selling your home at auction. Selling a home can be a complicated process that involves strangers touring your home, several meetings, and time-consuming open houses. If you want to be in control of when your home is sold and for how much money, then a luxury home auction is just what you are looking for. Our team of professionals will guide you every step of the way to ensure you are stress-free. Sounds great, doesn’t it? Here is how it works.

It all starts with incredible marketing. Our team of real estate marketing experts will put together a plan to reach the most people, and the best people, for your home’s sale. Traditional real estate marketing plans can span over six months, but if you choose to sell your home at auction, we will condense the marketing budget and resources to three weeks. This allows us to gain the attention of potential buyers quickly and effectively. We also know the channels to reach serious buyers who are actively looking for luxury homes.

The seller is in control. One of the best reasons to sell your luxury home at auction is that you will be in control. You set the timeline and the buyers come to you. The days of waiting for months or even years to sell your home are in the past. If you are ready to sell your home now and move on, then an auction allows you to set the specific date. Also, the buyers that compete in a luxury home auction come ready to buy. They know their budget and they are serious about making a purchase. You don’t have to worry about a buyer changing their mind at the last minute or dragging out the process. Has your luxury home been on the market for months or even years? Are you tired of showing your home without reaching any serious buyers? Maybe it’s time to consider a home auction.

You also get to set the price. Using competitive bidding, we get the best price for your home and make sure that number matches the market value. There are two ways to sell a home at auction, one way is with a reserve and one way is without a reserve. If you choose to set a reserve, then you are setting a minimum price under which the property can not be sold. If they high bid is below the reserve, you can decide to accept it or not. If you choose not to set a reserve, then the auction is called an “absolute auction” and the home will absolutely sell to the highest bidder. Absolute auctions regularly see greater interest and attendance. Using a competitive bidding process, we make sure that you get the highest possible price for your home.

If you are ready to sell your luxury home and are looking for a great option, then contact us today and let our team of professional Realtors help you take more control over the sale of your home.