5 Things You Must Consider Before Selling a Luxury Home


Selling a luxury home requires a certain level of expertise and experience that isn’t necessarily required to sell a normal piece of real estate. Luxury homes speak to a specific demographic and the proper steps should be taken to ensure you are reaching the best audience of potential buyers. If you are looking to sell a high-end home, then a luxury home auction might be something you want to consider as a way to ease the stress and take the guesswork out of the selling process. Our professional Realtors will be happy to guide you every step of the way, so please feel free to contact us anytime. Until then, here are five things you must consider before selling your luxury home.  

The first question you need to ask any professional realtor you are considering working with is how will your home be marketed? The days of hammering a sign into the front yard and sending out flyers are behind us. Today, a strong web presence and online reputation are the best advertising you can get. It’s important that your Realtor has a tasteful website and an online marketing plan. A large majority of potential buyers will do their own research online at their own leisure. It’s important to ask your Realtor a few key questions about how your home will be marketed. Will there be professional photography? Will there be video? How will your home be represented visually? At Luxury Estates Auction Company, we create an online experience using the best technology so potential buyers can get a true sense of the quality and lifestyle a home provides. In a way, the auction itself becomes a marketing tool as we create a virtual buzz using visual collateral.

Next, it’s time to make sure the price is right. During a luxury home auction, you have the option to set the minimum price you are willing to accept. This way, you are guaranteed to walk away happy. Your price should be discussed with your Realtor to ensure that you get the best money for your home and you can rest assured knowing you made a knowledgeable decision about your asking price.

After price, you need to determine your timeline. Many sources claim that selling a high-end home takes longer than an average home, but that doesn’t always apply. When you choose to sell your luxury home at auction, you control the timeline. If you have a specific date in mind that you want to sell your home, that’s no problem when you sell via auction. It is true that selling a luxury home does require a certain level of experience as a good Realtor will make sure the process is seamless.

If you have a home you are looking to sell, please do not hesitate to contact one of our professional Realtors with any questions you may have about the luxury home auction process and how it can benefit you.